White Papers
Is your brand invisible in 90% of ChatGPT conversations? It doesn't have to be. Syntheum’s latest white paper breaks down the new Owned, Earned, and Paid ecosystem for AI-native commerce. From building your own ChatGPT App to mastering Answer Engine Optimization (AEO), this guide provides the tactical roadmap Retail and DTC brands need to succeed in 2026.
Consumers are asking AI platforms like ChatGPT and Google Gemini for product recommendations before they ever visit a site. This paper explores how brands can “merchandise” themselves in those answer engines using structured data, closed-loop optimization, and emerging standards like /llms.txt. With Holiday 2025 approaching, it offers concrete steps to ensure your products appear where today’s shoppers are making decisions.
About Syntheum.ai
We help e-commerce retailers implement agentic ecommerce merchandising solutions that go beyond basic automation. By integrating truly intelligent systems into merchandising strategies, we help businesses unlock their full potential - delivering efficiencies that improve operations and redefine what’s possible in online sales.
Empower Merchants with Ease and Intelligence
Syntheum is the Semantic Merchandising Platform for Agentic Commerce - powering onsite search, conversational shopping, and AI discovery through one merchandising brain your team controls.