Built for Product Discovery, Not Just Support
The Store Associate is purpose-built for e-commerce.. It’s a guided conversation layer trained on your catalog, your merchandising logic, and your consumer intent signals. Every interaction is purposeful - from clarifying shopper intent to refining results and guiding purchase decisions in the moment.
Whether a visitor starts on a homepage, category, product detail page, or a buying guide, the Store Associate recognizes the context and adapts. Every prompt, question, and recommendation is tailored.
Merchant-Controlled. AI-Augmented.
The Store Associate gives you full control over how your brand speaks, recommends, and responds. It’s not a black-box assistant. It’s a merchandising layer you can configure, curate, and extend across all your storefronts. You define the prompts.
Shape the conversation from start to finish - what’s asked, how it responds, and what gets shown.
Configure prompts by context and category
Create tailored welcome messages for any page, product category, or shopping intent - whether it’s camping, fishing, soccer, or a day at the beach.
Curate questions with confidence
Identify and refine the questions that matter most - then align responses with your brand’s tone, intent, and strategy.
Deploy across brands and regions
Launch once and scale across multiple storefronts - even those with shared catalogs or localized messaging needs. Everything adapts, but stays consistent.
Smarter Store Associate. Strategic by Design.
Syntheum’s Store Associate delivers real-time relevance through compact architecture and sharper utility - built to be smarter under the hood, and sharper in the moment.
What It Does (Sharper)
Surfaces filtered accessories after add-to-bag
Identifies product context and shopper intent to recommend high-converting add-ons and accessories in the flow of checkout.
Guides shoppers to helpful content
Detects uncertainty or research-driven behavior and delivers relevant size charts, fit tools, or comparison guides to support better decisions.
Absorbs and replaces customer service FAQs
Understands and answers common support questions instantly, minimizing deflection and improving CX.
Drives campaign and content alignment
Amplifies seasonal launches, landing pages, and high-priority pushes with smart routing and moment-aware product responses.
How It Works (Smarter)
Lightweight prompting that scales
Fast and efficient by design—our system uses compact prompts instead of large models, reducing infrastructure costs without sacrificing relevance.
Recommendations grounded in strategy
Strategy-first recommendations - built on your catalog structure and shopper signals, never generic machine learning.
Contextual mesh for precise intent
A semantic mesh of product, shopper, and session data powers every interaction - ensuring the right products surface in the right moments.
Merchant control at every layer scales
Every decision is traceable, tunable, and explainable - giving teams full visibility across ranking, recommendations, and personalization.
Seamless Integration, Built for Modern Commerce
Our conversational storefront experience fits naturally into your existing e-commerce stack - no Apex, no headless overhaul, and no custom dev cycles required.
From mobile quick links to full-screen takeovers, the Store Associate activates at the right moments in the shopping journey. It detects context, responds instantly, and guides shoppers with prompts, questions, and product recommendations that feel purposeful - not robotic.
All of this is orchestrated through a lightweight JS embed that launches the experience with minimal engineering effort. Behind the scenes, our semantic engine handles everything from prompt logic and variant handling to related product groups and accessory cross-sells - keeping the experience smooth for shoppers and intuitive for merchandisers.
