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Conversational eCommerce: A Guide to AI-Powered Product Discovery

November 25, 2025

Explore how conversational commerce transforms product discovery. Learn how AI-powered agents turn broken search into intuitive, high-converting journeys.

October 17, 2025

Introducing AVA: The AI Visibility Auditor for E-Commerce

Meet AVA, a free diagnostic that mirrors how AI sees your site—spotting misclassification, outdated messaging, and missing attributes—so merchandisers can align off-site narratives with on-site strategy.

October 9, 2025

Converse and Conversions: Highlights from eTail Boston

Highlights from “Converse & Conversions” at eTail Boston - custom shoes, easy networking, and a practical panel on speed, signal quality, pilot-first testing, and simpler stacks for retail teams.

September 19, 2025

Redefining Ecommerce Merchandising in the Age of AI

For years, ecommerce merchandising meant curating a storefront - arranging categories, guiding search results, and nudging shoppers toward add-ons. It was a digital echo of traditional retail merchandising.

The Human-First Future of AI-Powered Merchandising

Merchandisers are the unseen catalysts shaping how brands connect with shoppers. Whether in a physical store or a digital storefront, their decisions on product arrangement and search optimization fundamentally influence the buying experience and brand perception.

Why Schema Markup is Essential for Ecommerce Optimization

Schema markup is no longer a slightly outdated, "technical SEO" afterthought. It has shifted from one more "best practice" box to check - to a foundational element of ecommerce strategy.

AI Changed How People Shop. Why Hasn’t Your Merchandising Strategy?

As AI reshapes product discovery, many brands still silo off-site marketing from on-site merchandising—missing key chances to guide customers from AI search to conversion.

AI-Is-Redefining-Search

The Zero-Click Cataclysm: How AI Is Redefining Search

A seismic shift has occurred that's fundamentally altering how users interact with information online. As of 2024, a staggering 58.5% of U.S. Google searches and 59.7% in the EU now resolve directly on search engine results pages (SERPs), bypassing traditional website visits entirely.

Effective Strategies for Offsite AI Search Optimization

We spend a lot of time talking about onsite search optimization around these here parts. And for good reason – contributing to the evolution of agentic AI, and its many applications related to user search data implementation for ecommerce, is a huge part of how the Syntheum team spends its days (and nights, and weekends).

January 10, 2025

How AI Can Help Merchandisers Reclaim Time and Creativity

Merchandisers are drowning. Every day, they’re pulled into a sea of manual tasks - assigning products, tweaking search results, fixing category issues. It’s repetitive, it’s exhausting, and it leaves almost no room for the strategic, creative work that actually drives growth. Sound familiar?

Commerce CyberWeek

December 16, 2024

Beyond the Numbers: Cyber Week 2024 Signals Fundamental Shifts in Digital Commerce

CyberWeek 2024 data tells a compelling story that goes beyond mere sales figures - it reveals fundamental shifts in how consumers engage with digital commerce.

The Evolution of Agentic AI

December 10, 2024

From Assistant to Intelligent Agent - The Evolution of Agentic AI

Artificial intelligence has become a transformative new technology across multiple industries, from ecommerce to healthcare, finance, and manufacturing.

Ethical Personalization

November 19, 2024

Ethical Personalization: The Creepiest Convenience

What’s the real price tag on a hyper-personalized checkout? At what cost comes an exceptional customer shopping experience?

Onsite Search Strategy Audit

November 9, 2024

Is It Time To Audit Your Onsite Search Strategy?

Onsite Search (or “Site Search”) isn’t just another e-commerce feature to tick off for the sake of basic user experience – it’s also a marketing marvel, actionable insight oasis and conversion-rate-optimization powerhouse.

How to Write Value Propositions

September 3, 2024

The Art of Value Propositions: Turning Consumer Pain into Product Gain

In the realm of product development, digital merchandising operations and marketing, the concept of a Product Value Proposition is pivotal.

August 27, 2024

Syntheum AI CEO on the “Salesforce Commerce Cloud Innovations” Podcast

We were recently honored to have our very own CEO, Vinod Kumar, appear on one of our favorite listens, the Salesforce Commerce Cloud Innovations podcast.

Digital Merchandising Operations

Defining Digital Merchandising Operations

In the Ops world, dominated by terms like RevOps, DevOps, or FinOps, what the heck is MerchOps? Or Merchandising Operations?

Data vs. Metrics

Data vs. Metrics (& How To Choose The Right Ones)

How many page views make a Product Landing Page a success? 1k, 10k, 100k, or 1 million? Seasoned e-commerce merchandisers would respond – ”it depends”.

Product Description Best Practices

January 25, 2024

Mastering Product Descriptions: 5 Essential Strategies for Effective Selling

Ineffective product narratives can be the tipping point between a customer making a purchase or leaving your ecommerce site.

What is a Lean Data Strategy?

January 22, 2024

Lean Data Strategy: How Much is Too Much?

In the year 2010, an individual embarked on a journey as the ‘analytics guy’ for the Retail Practice team at Demandware, which later metamorphosed into Salesforce Commerce Cloud. Their role involved partnering with various brands and retailers to pinpoint areas of growth through the lens of data analysis.

Ecommerce Trends

January 20, 2024

2024 Digital Commerce Trends

In the current retail landscape, what are the pressing issues preoccupying some of the world’s leading omnichannel retailers?

Empower Merchants with Ease and Intelligence

Syntheum is the Semantic Merchandising Platform for Agentic Commerce - powering onsite search, conversational shopping, and AI discovery through one merchandising brain your team controls.

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