June 03, 2025
As AI reshapes product discovery, many brands still silo off-site marketing from on-site merchandising—missing key chances to guide customers from AI search to conversion.
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March 27, 2025
A seismic shift has occurred that's fundamentally altering how users interact with information online. As of 2024, a staggering 58.5% of U.S. Google searches and 59.7% in the EU now resolve directly on search engine results pages (SERPs), bypassing traditional website visits entirely.
March 3, 2025
We spend a lot of time talking about onsite search optimization around these here parts. And for good reason – contributing to the evolution of agentic AI, and its many applications related to user search data implementation for ecommerce, is a huge part of how the Syntheum team spends its days (and nights, and weekends).
January 10, 2025
Merchandisers are drowning. Every day, they’re pulled into a sea of manual tasks - assigning products, tweaking search results, fixing category issues. It’s repetitive, it’s exhausting, and it leaves almost no room for the strategic, creative work that actually drives growth. Sound familiar?
December 16, 2024
CyberWeek 2024 data tells a compelling story that goes beyond mere sales figures - it reveals fundamental shifts in how consumers engage with digital commerce.
December 10, 2024
Artificial intelligence has become a transformative new technology across multiple industries, from ecommerce to healthcare, finance, and manufacturing.
November 19, 2024
What’s the real price tag on a hyper-personalized checkout? At what cost comes an exceptional customer shopping experience?
November 9, 2024
Onsite Search (or “Site Search”) isn’t just another e-commerce feature to tick off for the sake of basic user experience – it’s also a marketing marvel, actionable insight oasis and conversion-rate-optimization powerhouse.
September 3, 2024
In the realm of product development, digital merchandising operations and marketing, the concept of a Product Value Proposition is pivotal.
August 27, 2024
We were recently honored to have our very own CEO, Vinod Kumar, appear on one of our favorite listens, the Salesforce Commerce Cloud Innovations podcast.
June 22, 2024
In the Ops world, dominated by terms like RevOps, DevOps, or FinOps, what the heck is MerchOps? Or Merchandising Operations?
March 18, 2024
How many page views make a Product Landing Page a success? 1k, 10k, 100k, or 1 million? Seasoned e-commerce merchandisers would respond – ”it depends”.
January 25, 2024
Ineffective product narratives can be the tipping point between a customer making a purchase or leaving your ecommerce site.
January 22, 2024
In the year 2010, an individual embarked on a journey as the ‘analytics guy’ for the Retail Practice team at Demandware, which later metamorphosed into Salesforce Commerce Cloud. Their role involved partnering with various brands and retailers to pinpoint areas of growth through the lens of data analysis.
January 20, 2024
In the current retail landscape, what are the pressing issues preoccupying some of the world’s leading omnichannel retailers?
Syntheum combines behavioral insights, KPI analytics, and agentic merchandising workflows to help teams optimize with confidence and speed.
