ChatGPT Commerce Strategy: Framework
Owned, Earned, and Paid Channels for AI-Native Commerce
ChatGPT has evolved from a conversational tool into a commerce platform with massive reach, and the shift is already changing how shoppers discover and buy. In this white paper, Syntheum introduces a three-channel strategy - Owned, Earned, and Paid - designed to help retail and DTC brands build a credible, controlled presence in ChatGPT and other AI engines, before competitors define the narrative for them.
You’ll learn how to:
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Launch an Owned presence with branded ChatGPT Apps that function like a micro-storefront, with your voice, rules, and product discovery flows
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Improve Earned visibility through AEO (Answer Engine Optimization) and commerce eligibility requirements (ACP), driven by stronger product data and structured governance
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Get ahead of Paid AI-native promotion as monetization expands, and understand how these channels reinforce each other in real shopping scenarios
The guide includes a 2026 implementation roadmap so teams can move from assessment to launch to optimization, with clear metrics and risk considerations.
About Syntheum.ai
We help e-commerce retailers implement agentic ecommerce merchandising solutions that go beyond basic automation. By integrating truly intelligent systems into merchandising strategies, we help businesses unlock their full potential - delivering efficiencies that improve operations and redefine what’s possible in online sales.
Empower Merchants with Ease and Intelligence
Syntheum is the Semantic Merchandising Platform for Agentic Commerce - powering onsite search, conversational shopping, and AI discovery through one merchandising brain your team controls.