Agentic AI, Designed for Merchandising
Syntheum is an intelligent layer that sits on top of your commerce platform—continuously optimizing product ranking, resolving dead-end searches, and supporting decision-making across key merchandising workflows.
It combines autonomous execution with augmentation: systems can act independently when needed, or surface insights that enable faster, more informed human decisions. All actions are transparent, explainable, and aligned with business KPIs.
Agentic AI, Designed for Merchandising
How It Works
Syntheum combines intelligent automation with modular components that reflect how real merchandising systems function—built for speed, context, and control.
Product Data + Merchant Configuration
Product attributes, business logic, and historical performance are continuously transformed into a Semantic Basis. Merchants remain in control through a configuration layer that defines boundaries and intent for AI decisions.
Merchandising Agents
Purpose-built agents drive decisions around search ranking, product sorting, and KPI performance. Each agent operates independently but stays fully auditable, explainable, and aligned with your business goals.
Syntheum Components
Syntheum acts as a lightweight layer across your commerce stack, using integration APIs and a shared Semantic Basis to stay in sync with your product data and merchant-defined rules—without disrupting your workflows.
Commerce Data, Translated into
Merchandising Decisions
Syntheum is built on a data model that prioritizes context. Every ranking, recommendation, or suggestion is grounded in real-time behavioral signals—like traffic source, engagement patterns, inventory health, and KPI performance.
We don’t just surface data—we turn it into actionable merchandising intelligence. Through embedded analytics and scoring layers, merchandisers can see why a product moved, what influenced its position, and how it performed relative to business goals.
Real-time insights into conversion rate, AOV, units per order, and revenue—at the product level.
Surface content, terms, or products that naturally go together—based on shopper behavior.
No-Results Diagnostics
Identify and fix dead-end queries with synonym mapping, typo resolution, or smart redirects.
Contextual Suggestions
Let the system recommend products based on co-views, co-searches, or intent patterns.
Decision Transparency
Show merchandisers what influenced each change—and how it aligns with performance goals.
This intelligence fuels every Copilot, every automation, and every
decision—giving your team the clarity to act fast without flying blind.
Built for Flexibility. Ready to Plug In.
Syntheum’s modular design gives merchandisers control over what they use—and when. Whether you're starting small or scaling up, our system layers seamlessly into your existing tech stack, including native support for Salesforce Commerce Cloud.
Salesforce ISV Partner
Syntheum is a certified ISV Partner with a purpose-built cartridge for B2C Commerce Cloud, enabling rapid deployment and low-lift integration into Salesforce environments.
Modular Architecture
Our architecture lets you activate only the components you need—ranking, search optimization, analytics, or Copilot—on your own timeline, without disrupting your stack.