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1. Who this policy is for
Syntheum provides Search & Discovery apps for SFCC and Shopify ("the App") that replaces a merchant's storefront search with AI-powered search and a conversational shopping assistant. This policy explains what personal data the App processes, why, and the choices available.
It covers two groups:
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Merchants - Store owners and their staff who install and use the App.
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Shoppers - Visitors and customers of a merchant's storefront who use the search widget or whose orders are measured for search attribution.
For shopper data, the merchant is the data controller and Syntheum acts as a data processor on the merchant's behalf. Our processing of shopper data is also governed by our Data Processing Addendum with the merchant.
Empower Merchants with Ease and Intelligence
Syntheum is the Semantic Merchandising Platform for Agentic Commerce - powering onsite search, conversational shopping, and AI discovery through one merchandising brain your team controls.